How do you become the world’s largest provider of real estate services? Not by merely brokering transactions, according to Georgia Collins. “At our best, we’re like city planners,” the CBRE senior managing director says of her work heading the western US division of CBRE’s Workplace Strategy practice. “Our focus is on helping clients make better decisions about how to allocate and occupy space, and how they can improve the experience of going to work generally.” Because producing a better work environment is the ultimate goal of Collins’s process, design weaves into her dialogue with clients. She makes companies aware of design’s impact on the office experience, and helps them incorporate design into their portfolio planning. This advocacy role makes Collins a keen observer of leading-edge workplaces. Earlier this year, Architizer and Allsteel invited Collins to compare notes with other design eyes as part of the partner companies’ “Designing for the Pace of Change” discussion series. Collins spoke at the San Francisco panel, which kicked off the four-city project. Intrigued by her insights, Architizer recently asked her to share more detail about workplace design’s state of the art. Among your clients, what office exemplifies contemporary workplace design? It is completely self-serving ...
How do you become the world’s largest provider of real estate services? Not by merely brokering transactions, according to Georgia Collins. “At our best, we’re like city planners,” the CBRE senior managing director says of her work heading the western US division of CBRE’s Workplace Strategy practice. “Our focus is on helping clients make better decisions about how to allocate and occupy space, and how they can improve the experience of going to work generally.” Because producing a better work environment is the ultimate goal of Collins’s process, design weaves into her dialogue with clients. She makes companies aware of design’s impact on the office experience, and helps them incorporate design into their portfolio planning. This advocacy role makes Collins a keen observer of leading-edge workplaces. Earlier this year, Architizer and Allsteel invited Collins to compare notes with other design eyes as part of the partner companies’ “Designing for the Pace of Change” discussion series. Collins spoke at the San Francisco panel, which kicked off the four-city project. Intrigued by her insights, Architizer recently asked her to share more detail about workplace design’s state of the art. Among your clients, what office exemplifies contemporary workplace design? It is completely self-serving ...