Publicis

One of the main challenges was to be able to integrate all the agencies that make up the Publicis Group, which have different clients and profiles, into the same space. For this purpose a monochromatic palette was used so that each company could distinguish its space through stickers and details that would add character according to the agency. All the floors end at each reception area with a chain that identifies the name of the company and in the case of the executive floor, the image of a lion greets you which is part of the corporate image of the group. Very theatrical lighting together with black glass welcome you as soon as you enter, and the project is decorated with wood furniture and panels that climb the walls to become wood ceiling panels with irregular forms, making the space unique and full of character. A series of casual collision areas and rallying zones are distributed throughout the floor which allow the ad agency to throw ideas around and make full use of their creativity since these spaces have walls that can be written on and very flexible furniture that allows for dynamic interaction in these spaces. There is a ...